Innovate or Die?
Read the letter from SIP’s Commercial Director, Kerry Larkin, as seen on page 6 of the April edition of Lube Magazine.
http://www.lube-media.com/lube-magazine/
A common theme across boardrooms in today’s fast changing world and one which the oil and lubricants industry is no stranger to. Over the last decade we have seen increasing complexity as new entrants intensify competition in an already commoditised and over supplied market. The automotive and marine sectors, in particular, are having to adapt quickly to legislative changes, putting pressure on well understood lubricant chemistries. So to succeed in the 21st century, lubricant suppliers must also adapt their business model by offering innovative products and solutions that will provide them with competitive advantage.
Damien Duhamel, CEO of Solidiance’s article (Lube, Dec 17) demonstrated innovation in the supply chain and the focus of the recent 22nd ICIS World Base Oils and Lubricants conference was ‘Modelling the future: How will the industry deal with declining lubricant demand?’ Yet when it comes to base oils, we find that whilst industry talks about innovation, in reality most companies act conservatively.
At SIP, we see this first hand from our business development activities with emerging and disruptive technologies, such as renewable hydrocarbons and nano sized particles of Inorganic Fullerene-like Tungsten Disulfide. These new materials enable blenders to produce premium performance products and differentiate their product offering, yet the majority of companies cite cost and other barriers to entry associated with conventional base oils, rather than seeing the bigger picture of the benefits these new materials offer, which include improved total formulation cost, extended product life and increased flexibility to both the user and the formulator.
This is changing slowly and it is refreshing to work with those companies who are prepared to be disruptive and to ‘walk the talk’ by innovating their product offering for the future. This is typically the small to mid-size, independent companies and so something their larger competitors need to be mindful of as they model their strategy for the future.
SIP’s business is identifying and supplying high performance speciality oils and fluids that allow our customers to add value and differentiate their product offering through a tailored and personalised problem solving approach. We will be exhibiting at UNITI Mineral Oil Technology Conference in April 2018 – please visit our stand or contact us at www.sip.com to see how we can help your business.
SIP Receives 10 Year Loyalty Award from ADPO
On the day of SIP’s prestigious 30th anniversary dinner, SIP was presented with a plaque celebrating 10 years of customer loyalty, from its storage partner, ADPO N.V.
21st February 2018, London.
On the day of SIP’s prestigious 30th anniversary dinner, SIP was presented with a plaque celebrating 10 years of customer loyalty, from its storage partner, ADPO N.V. This was presented to Peter Hollister, SIP Operations Manager, by Guy Lens, Commercial Manager and Hans Jodlowski, Tank Terminal Manager at ADPO.
“Having consolidated our storage in ADPO in order to provide best in service logistics to our customers, we have built a strong partnership with ADPO, who understand our business and the volatile nature of the markets we work in” said Peter Hollister. “As SIP has grown and diversified its activities, it has found a partner with the expertise to facilitate this.”
SIP’s flexibility and “can do” approach to business is predicated on ADPO’s ability to support and mirror this in their operations, which they are able to do with their integrated terminal model. As Guy Lens explained “SIP is a key customer for ADPO, utilising all the services of our integrated terminal model such as tank storage, warehousing and drumming, full iso container logistics and transport. This model, in combination with a tailor-made, automated in-line blending concept, has been the keystone to our 10 year successful partnership, as well as helping SIP to save on logistic costs and strengthen their competitive market position”.
On receiving the plaque on behalf of SIP, Peter continued “It is rewarding to have our customer loyalty recognized by ADPO and my team looks forward to a long term successful partnership with our colleagues at ADPO”. Guy and Hans both agree and said “ADPO looks forward to continued future growth with our innovative, specialist marketing partner SIP”. www.adpo.com
Join us at wire® Dusseldorf, 16th – 19th April 2018
Rob Haw and Rory Haigh will be attending wire® Dusseldorf and would be pleased to meet with you.